Full spectrum of regulatory and marketing solutions
+38 095 122 00 99 / +38 067 401 25 27

Portfolio/assortment consulting

We  help to improve an existing products portfolio and we find new perspective niches for business.

Our leading experts have long-term experience in portfolio audit, construction and management of products portfolios in the manufacturing companies, distributors and pharmacy networks.

The portfolio analysis can include:

1  .  Audit of the current portfolio of the company

  • Creation of analytical matrixes: BCG, BCK (matrix of stability of a trend), Competitive matrix, Perfomens Matrix;
  • ABC/XYZ analysis ;
  • SWOT – analysis of products in portfolio and competitors;
  • PEST — the analysis;
  • Calculation of growth and tendencies of the general pharmaceutical market of the products of the portfolio and of medicines- competitors with the corresponding analysis and comments;
  • Calculation of the planned sales volume of the portfolio of medicines;
  • Development of the price policy and marketing strategy for every product;
  • Portfolio optimization in the target segments and identification of products-“cannibals”;
  • The analysis of competitiveness of companies’ products, comparison of its consumer properties, the prices, productions with similar indicators of the competing production released by other companies.

 

  1. The analysis of target perspective segments of the market for new products launch
  • Search of the most perspective market niches;
  • New molecules analysis with the developing of  recommendations for the company;
  • Preparation of presentations with the marketing analysis of a segment of the market for internal and external meetings;
  • Analysis of marketing information on assortment group for development of competitive strategy for a medicine.

Contact information

Anna Yabluchanskaya, MD, MPH
+38 095 122 00 99
Irina Derevianko, MD, PhD
+38 067 401 25 27
info@asapgroup.com.ua