We help to improve an existing products portfolio and we find new perspective niches for business.
Our leading experts have long-term experience in portfolio audit, construction and management of products portfolios in the manufacturing companies, distributors and pharmacy networks.
The portfolio analysis can include:
1 . Audit of the current portfolio of the company
- Creation of analytical matrixes: BCG, BCK (matrix of stability of a trend), Competitive matrix, Perfomens Matrix;
- ABC/XYZ analysis ;
- SWOT – analysis of products in portfolio and competitors;
- PEST — the analysis;
- Calculation of growth and tendencies of the general pharmaceutical market of the products of the portfolio and of medicines- competitors with the corresponding analysis and comments;
- Calculation of the planned sales volume of the portfolio of medicines;
- Development of the price policy and marketing strategy for every product;
- Portfolio optimization in the target segments and identification of products-“cannibals”;
- The analysis of competitiveness of companies’ products, comparison of its consumer properties, the prices, productions with similar indicators of the competing production released by other companies.
- The analysis of target perspective segments of the market for new products launch
- Search of the most perspective market niches;
- New molecules analysis with the developing of recommendations for the company;
- Preparation of presentations with the marketing analysis of a segment of the market for internal and external meetings;
- Analysis of marketing information on assortment group for development of competitive strategy for a medicine.